Adam Minter

Journalist. Author. Junk Man.

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All posts tagged Gap

Cultural Revolution Chic, American Style

Posted on 2 December, 20104 December, 2010Author AdamPosted in Business and Trade10 Replies

[UPDATE 12/3: Somehow I missed my friend Rob Schmitz’s excellent October 14 piece for NPR’s Marketplace regarding Gap’s entry into the China market. It touches on the question of localization, and whether or not Gap has made sufficient efforts to do so in China. It also touches on what happens when companies don’t localize in…

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