Due to unexpected but very welcome events in Minneapolis, Shanghai Scrap has baseball on his mind, and thus – while running errands earlier in the day – I was stopped in my tracks by the Major League Baseball stall at a busy shopping mall in Xujiahui. It’s not your average American MLB shop, that’s for sure. Rather than selling authentic jerseys and caps (admittedly, all available across town at the various fake markets), the Xujiahui MLB shop mostly sells women’s MLB apparel, and tarted-up caps (not a regulation cap to be found). Here and there, I found a few items for that male baseball fan in your life, but otherwise, so far as I could tell, the Xujiahui MLB shop is marketing to fashion-conscious young Chinese women (they constituted the majority of the customers and all of the employees). Which is fine by me, frankly. But it does strike me as an unusual approach to this totally undeveloped market, so early in the game (assuming that MLB had something to do with this shop). I’d expect a more ecumenical approach, if you will.
FYI: Despite a surplus of merchandise from failed Chicago franchises and other losers, I could not locate any merchandise bearing the name and logo of the current American League Central champs.