Spotted in Charles de Gaulle Airport, Paris:
For my non-French speaking readers, the caption reads: Pakistan is the world’s second largest textile exporter. We see a world of opportunities. And you?
Needless to say, this advertisement is pretty much unthinkable in a US airport, and that underlines for me the unfortunately black-and-white understanding of Pakistan (Pakistan = scary Muslims) that seems to prevail in the US, stoked – in large part – by a mainstream media that seems determined to cover the country as a conflict zone, solely, rather than as something more nuanced and complex. Of course, parts of Pakistan are conflict zones – but presumably there’s very little overlap between those parts, and the parts that make it a major textile exporter. It’s be nice to see more coverage of the latter, in part as a primer on how to deal with the latter.
Of course, I could be wrong, and this ad is running in English all over US airports. If so, please let me know.